Swipe to Unlock: The Primer on Technology and Business Strategy

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Swipe to Unlock: The Primer on Technology and Business Strategy

  • January 13, 2021
  • By Admin: Ernestina Struck
  • Comments: 00





‘The 21st century will be ruled by technology that very few people actually understand. Swipe to Unlock is our generation’s Rosetta Stone – letting even non-engineers peer into the machines and code that are changing our lives everyday!’ 
— Jeremy Schifeling, Founder of Break into Tech; Formerly @ LinkedIn and Apple

‘Written in an upbeat, accessible manner, Swipe to Unlock demystifies the jargon and concepts of the tech world. I’m recommending it as a ‘must read’ to all my business students and advisees seeking jobs in the tech sector!’ 
— Professor Deborah Streeter, Applied Economics and Management @ Cornell University

‘The first of its kind, Swipe to Unlock is an essential guide for anyone looking to understand the tech and business concepts you need to know. A comprehensive, well-researched book and a definite no-brainer resource to leverage for your job search!’ 
— Pam Silverstein, Entrepreneur in Residence @ Cornell University

From the Back Cover

How does Spotify determine what songs to recommend to you? Why would Amazon offer free shipping with Prime if it loses them money? Why did the FBI sue Apple to hack the iPhone?

You don’t need a computer science degree to answer questions like these. Written by three former Microsoft product managers, Swipe to Unlock uses real-world examples to break down the core concepts of technology and business strategy. Learn how to decode buzzwords like ‘big data,’ ‘the cloud,’ and ‘machine learning’ — all without writing a single line of code.

Friendly, accessible, and refreshingly clear, Swipe to Unlock is your guide to landing a non-developer role at a tech company, using technology to improve your business, or becoming a better-informed digital consumer.

See all Editorial Reviews

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